Café no 7 is a Scandinavian coffee shop based upon the principle of Fika. Fika is translated as ‘a moment to slow down and appreciate the good things in life, coffee with friends for example’. The aim is to create the perfect environment to unwind and appreciate the little things in life; starting from Scandinavian blended Coffee and pastries.
Café no 7 is named based upon the popular Swedish book ‘Sju sorters kako’ which states that seven is the magic number of cakes to serve with fika. The Café has a friendly and calm identity with the use of the 4 brand colours; Pale pink, Carnation, polar and peach orange which are inspired by Copenhagen architecture in Nyhavn harbour.
Café no 7 also incorporates the mascot of a moose, which is the most popular bread of deer, that is the native animal to Scandinavia. The Café no 7 moose creates a sense of personality and narrative, connecting to the customer in all brand applications.
Café no 7 takes Scandinavian minimalism to create a warm, friendly environment that ultimately encourages all to take time to appreciate the little things in life.
