Research project aiming to answer the question of 'How relevant are mascots to contemporary branding'. Mascots have been incorporated into an existing Morrisons campaign, aiming to encourage healthy eating and be environmentally conscious.
The campaign tackles the rising problem in the UK of child obesity, having anthropomorphised fruit aiming to engage children to choose healthy alternatives within the brand campaign. The brand mascots create a visual interest within Morrison's existing branding.
*for education purposes only - not affiliated with Morrisons*