‘Dancing Queen’ is a screen-printed J card which represents the micro genre of Swedish Schlager. The J card demonstrates the popular Swedish show named ‘Melodifestivalen’ with the iconography showing the journey that happens with a successful Swedish schlager.
Ikea men are featured on the J card, displaying the stereotypical Swedish connotation, symbolising the popular Swedish schlager performers. The J card opens up to reveal a party scene reflecting the celebration connotation that the genre brings. The j card uses a custom typeface inspired from the Eurovision logo.
