Toasties is a family ran independent sandwich and cake boutique in Blackpool, England. With a focus on quality, home-made food and customer service Toasties needed a menu that captured these values. I worked alongside with Toasties to concept and design the menu as well as supporting imagery.
Toasties is key on handmade and their food being top quality so they wanted their menu to reflect the 'handmade' connotation and stand out from commercial design whilst being functional and fit for purpose.
We created a menu that incorporates illustration with function that overall represents the playful and home-made ethos of Toasties, that will be distributed in store and promoted on social media.